What does it mean?
According to Wikipedia definitions; Search engine optimisation (SEO) is the process of improving the visibility of a web site or a web page in search engines via natural or un-paid search results. In general, most of the visits from the search engine are made to the website which appears earlier in the search result list. This is called giving web presence to a web site. SEO process is a struggle to bring up the website on first page of search result list with the help of targeted keywords. This is because better keyword ranking is the first step to increased web traffic. It forms a part of internet marketing.
Working procedure of an SEO
SEO specialists work on the site by building links, submitting directory, content writing and modifying pages, with the help of keyword research. The website is then stimulated by SEO services specialists for optimisation and integration of any content to your website. The description of the entire procedure followed in SEO can be done as on- page optimisation and off page optimisation.
In on-page optimisation research on keywords, insertion of Meta tags, writing of contents and analysis are included. On page optimisation unlike off page optimisation is directly done on your website and pages. Off-page optimisation is related to your site, but you do not do these processes on your website directly, but it affects your website indirectly.
Off page optimisation
In off page optimisation, submission of directory and articles, blog comments, writing the blogs, social bookmarking, and link exchange are included. SEO services providers pursue all these procedures. In long-term, these services prove cost effective and beneficial to your website.
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